ChatGPT: The marketers perspective

February 6, 2023

Jayde Robertson

When ChatGPT first hit the scene, it was like walking into a room of mixed reactions. Some people were cheering and clapping, others were skeptical and a few were just standing there with a blank expressions. But that's to be expected when something new and revolutionary enters the scene. Right?

Remember the rise of avocado toast? You had the avocado lovers who couldn't get enough, the haters who thought it was just a fad, and the people who were just like "meh, it's alright." But now, avocado toast is a staple brunch menu item for most Millennials.

Similarly, ChatGPT is quickly becoming a staple in the marketing world.

It’s the virtual assistant that you never need to speak to.
It’s that friend who has the answer to everything.
It’s that employee who never complains, and hardly takes a break.

It’s the genie in the bottle, but instead of 3 wishes, it gives you infinite information.

This is the future of marketing, so let’s get acquainted.

Introducing ChatGPT, the ultimate game-changer in the marketing world. With this revolutionary tool, marketers can harness the power of AI to make informed and data-driven decisions.

Naturally, people are concerned.
It can write.
It can program.
It can generate ideas.

On the surface, it can do everything that we can - and this is terrifying.

But instead of letting our generational biases ruin a good thing, let’s embrace the idea. We knew there would be a day when AI would take centre stage. Sure, we didn’t think it would happen so quickly, but it has, and it’s time we make the most of it.

Before we all start scrambling for a way to beat this tool, ensuring we still have a job - let’s get to know its capabilities.

What can it do?

This (currently) free tool uses the magic of artificial intelligence (AI) and machine learning to generate conversational text responses to any question you ask. Need a quick and snappy one-liner? ChatGPT's got you covered. Need a long and detailed answer? ChatGPT's got your back. The possibilities are endless, like a never-ending game of 20 questions.

But the fun doesn't stop there, once you've gotten an answer from ChatGPT, you can ask it to tweak, revise, rephrase, or even translate the information into a different language.

It's like having a personal editor, but without the attitude. And the more detailed your input, the more accurate the output, so you can trust that your answers will be spot-on.

ChatGPT, the brainchild of OpenAI, a company backed by some of the most powerful players in Silicon Valley. But OpenAI isn't just about creating one tool and calling it a day, they've got a bigger mission. Think of them as a team of mad scientists working on a variety of tools to further the research and development of AI products that will benefit humanity. It's like they're on a mission to save the world, one AI tool at a time. And ChatGPT is just the beginning.

How marketers can use this tool to enhance their efforts.
AI won’t take your job. Someone using AI will.

Naturally, we have become curious. We have a new toy to play with, and it’s time to unbox. So, we set out on a mission to learn what ChatGPT can do for marketers.

  • Content creation
  • Keyword research
  • Data analysis
  • Customer service
  • Generating reports
  • Language Translation
  • Improving engagement
  • Generating ideas

By using ChatGPT, marketers can save time and energy on repetitive and time-consuming tasks, allowing them to focus on more important aspects of their job such as strategy and creative brainstorming. ChatGPT can be a valuable addition to a marketer's toolbox and help them to make data-driven decisions that will lead to better results.


Me too. So, we spoke to ChatGPT. You know, to find out what its intentions are.

Feeling any better?

No, me neither. But - we rise.

What are the drawbacks?

Obviously, something this good has to have a few disadvantages.

Sure, ChatGPT may be a marketing whiz, but let's not forget it's just a robot after all. It may be able to spit out fancy words and numbers, but it doesn't have the same oomph as a human marketer. So, let's not go and replace all our experts with machines just yet. Before we can truly call ChatGPT the ultimate marketing sidekick, there are a few kinks to iron out.

The need for iteration.

Let's be real. Using ChatGPT isn't always a walk in the park. Sometimes, it's more like a game of trial and error. It's all about finding the right prompts to get the results you want. Think of it like cooking, you need to tweak the recipe a bit to get the perfect dish. And just like a good chef, you need to be specific with your ingredients, aka prompts, otherwise, you'll end up with a bland dish, or in this case, a boring response.

The need for human intervention.

Listen, ChatGPT is great and all, but let's not forget, it's just a robot. It can be a real lifesaver when it comes to generating ideas and content, but it's not a replacement for the good old human touch. It's all about balance, like a good cocktail, you need the right mix of automation and human expertise to make your marketing efforts truly shine. So, let's not turn into those robot overlords just yet, shall we?

The inevitability of making a mistake.

It's bound to make mistakes, just like us humans. But you know what they say, "to err is human, to really mess things up, you need a computer." But don't let that discourage you, these little hiccups are just a part of the game. Think of it like a game of Whack-a-Mole, the more you play, the better you get at spotting and fixing those errors.

Are there any limitations?

ChatGPT is not perfect, we can all admit that. Even the creators at OpenAI have acknowledged its limitations. But, like any tool, it has its strengths and weaknesses. It's important to be aware of these limitations, specifically the six ethical issues surrounding content generation and curation. It's not meant to discourage you, but knowing what you’re working with is good. And remember, technology is always evolving, so these limitations may change over time.

  • Knowledge limited to 2021, for now.
  • It was programmed to be neutral.
  • It’s unable to provide sources. (Sorry kids, you’re on your own when citing your thesis.)
  • It doesn’t fact-check itself.
  • It doesn’t have an opinion.
  • It’s traceable - meaning, it has a cryptographic watermark.

What do we think?

Will this tool completely replace you? Are you becoming redundant? Should you give up and move to a remote island now?

As it stands, there are plenty of reasons why ChatGPT and other AI content generation platforms can simply not mimic or replace the value added by high-quality human-generated content.

But - and this is a big but, it can replace the boring, run-of-the-mill, average content that floods the internet.

Yes, it’s incredible. But so are we.

Are you a marketer curious to learn about the aspects that affect our industry?

Or do you want to tap into our expertise to sharpen your tactics? Look no further than our free downloadable resources. We work hard to research our content - and offer it to you - free of charge.