Advertising Channel

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $51.3 billion in 2018, just 13 years later.

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Facebook

  • 96% of social media marketers think Facebook is one of the most effective platforms for companies to advertise on

  • Because ads run on CPM basis we see results quickly and for low cost

  • With 54,200,000 business pages, over 3 million links shared every hour and 22 million apps installed each day, Facebook has no choice but to experiment with the way we consume content. The algorithm is as precise and efficient as never before.

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Instagram

  • 800 million users on Instagram

  • Instagram mobile ad revenue hit nearly $7B in 2018

  • 65% of top-performing Instagram posts feature products

  • Because Instagram is a Facebook product it’s easy to target based on Facebook data

  • Higher engagement rate than any other social media platform

  • From consideration to conversion: Drive awareness, increase customers and share your story amongst a highly engaged audience

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LinkedIn

  • More than 562 million users in more than 200 countries

  • LinkedIn's highly specific targeting function helped most of the businesses to increase company ROI by over 50%

  • 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions

  • Of the 2 billion Millennials globally, 87 million of them are on LinkedIn

  • 91% of marketing executives list LinkedIn as the top place to find quality content