Have you chosen Pro Hub for your education company? Choose a partner like us for an optimised onboarding process, and we will ensure you get the most out of your HubSpot investment - making it more cost-effective, too.
Our Professional Onboarding spans three months, covering everything from strategic planning to technical set-up and team training - customised for education companies' marketing needs and ensuring the long-term success of your portal.
We have a range of Onboarding plans tailored to fit your needs, whether you are using HubSpot Starter, Professional, or Enterprise products.
Transform how you work to generate more leads and interpret and understand your data - ultimately recruiting more students and customers.
Get StartedAt Pink Orange, we understand that a seamless onboarding process is crucial to your success. That's why we go beyond simply teaching you how HubSpot works – we roll up our sleeves and handle the implementation for you, saving you valuable time and resources. Our priority is delivering a quick time-to-value, so you can experience a rapid return on your investment and showcase HubSpot's unparalleled value to your internal stakeholders and budget holders.
Our onboarding services make the process simple and effective. We will onboard you within three months and focus on accomplishing your three primary goals structuring your onboarding process to prioritise your objectives. These include: capturing and converting leads, engaging with and nurturing leads, and personalising and automating your marketing strategy.
By choosing Pink Orange as your partner, you gain a cost-effective solution, especially if you don't have a dedicated CRM team in-house. Let us handle the technical aspects while you focus on achieving your marketing goals with confidence and efficiency.
The foundational phase sets you up for inbound marketing success. Here, Pink Orange starts your journey - by teaching you the HubSpot fundamentals to implement your customised solution in later phases.
We ensure you benefit from the many tools HubSpot offers by helping you understand how they work together. This foundational aspect includes:
Conversion is the aim of the education marketer's game. In this phase, we uncover your prospect personas, identify your customers, and analyse how you currently capture leads on your website. We look at the forms on your website and see what information you are collecting. If you are running Google, Facebook, or LinkedIn ads, we analyse the output and take an insightful look into your strategy. Using this data, we guide you by:
Communication is vital. How you engage with prospects can drive conversions or drive leads away. We dive into how you assign leads and how quickly you do it. We take a comprehensive approach to analysing your email automation process. By evaluating the number of emails your leads receive and examining your contact segmentation, we gain valuable insights. Leveraging this data, we craft a tailored strategy that optimises your email marketing efforts. Using historical data (if available), we create a roadmap that outlines the recommended process, including the ideal number of emails and triggers. This ensures that your leads receive the right messages at the right time, maximising engagement and conversion rates.
We understand that crafting compelling content and copy for your emails is crucial to effectively nurture your audience. Our team offers content and copy creation services, helping you develop engaging email copy that resonates with each audience segment. With personalised and impactful content, you can provide your leads with the exact information they need to choose your institution or services.
We're here to support you in identifying opportunities for automation across various aspects of your marketing strategy. From streamlining general marketing campaigns and optimising email nurture sequences to maximising the potential of paid advertising, we guide you through the process. Our goal is to uncover manual tasks that can be automated, allowing you to focus
Now that the initial onboarding and implementation tasks have been successfully completed, it's time to shift our focus toward optimisation and performance monitoring.
During this phase, we will closely monitor the performance of your HubSpot systems, campaigns, and automation. Our team of experts will analyse key metrics, track engagement levels, and measure the effectiveness of your marketing efforts. By continuously monitoring and optimising your HubSpot setup, we ensure that you stay on the path of success and achieve your desired outcomes.
Depending on your tailored service package, this process will either be handled by the Pink Orange team or handed over to you.
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In the HubSpot Marketing Hub, we unlock your potential and revolutionise your digital education marketing game. Get ready to seamlessly integrate your team's marketing efforts, capture and convert leads, automate workflows, analyse data-driven insights, and watch your business soar to new heights of success.
The Professional Package is ideal for educational institutions that want to optimise their marketing strategies to generate and nurture high-quality leads.
Features:
Lead Management
Marketing Automation
Critical Social Media Tools A/B Testing
Advanced Analytics
Scales Work for Smaller Teams
And more...
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The Enterprise Package takes education marketing conversion capabilities to the next level. Larger educational institutions benefit from its complex and advanced customisation and scalability.
Features:
Advanced Reporting
Precise and Predictive Lead Scoring
Customised Event Triggers
Email Frequency Safeguards
Identifying and Optimising Impact Revenue Attribution
And more...
We know moving to a new CRM can be overwhelming for any marketing team. Our aim is to make this transition seamless. We create a detailed plan based on your primary goals to reach students on their terms by automating the sales process and personalising communication and outreach at scale.
The Professional package equips sales teams with essential features and tools to drive sales effectiveness, improve customer interactions, and increase revenue. It best suits smaller organisations, empowering them to manage marketing campaigns and nurture leads.
Features:
Contact and Lead Management
Email Tracking and Templates
Competitor Analysis
eCommerce Integration
CRM Integration
And more...
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The Enterprise Package caters to larger educational institutions with complex marketing requirements because it offers advanced personalisation capabilities and sophisticated automation. It also provides deeper data analysis.
Features:
Revenue Tracking
Chat System Integration
Behaviour-Driven Communications
Event Assist Tracking
Multiple Platform Integrations
And more...
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The Service Hub helps educational institutions cope with growing demand. Customers expect personalised resolutions in minutes through flexible channels. The Service Hub allows you to easily support, retain, and grow your customer base by centralising tools and data to enhance customer service, delighting prospects at every stage of the funnel.
The Professional Package provides the tools to efficiently manage customer queries while providing streamlined self-service support and communication.
Features:
Service Analytics
WhatsApp Integration
Custom Surveys
1:1 Video Messaging
Agent Presence in Inbox
Ticket Routing
And more...
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The Enterprise Package allows for advanced control and flexibility. It caters to larger educational institutions that need granular control over service operations and offers increased customisation options.
Features:
Recurring Revenue Tracking
Admin Notifications Management
Custom Goals
Conversation Intelligence
Team Organisation
And more...
The CMS Hub is a cloud-based content management system that allows educational institutions to effortlessly create, optimise, and personalise their online presence by building custom websites, editing and creating web pages, and managing content to captivate an audience.
The Professional Package provides the right tools to optimise your website at scale while personalising content. This allows your team to curate flexible content structures so marketers can adjust content and perform easy updates.
Features:
Content Staging
Presets
Filtered Analytics View
Smart Content & Reporting
Dynamic Content With HubDB
Standard CRM Interface Configuration
And more...
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The Enterprise Package allows organisations to build powerful web app experiences and comes with the added benefit of more governance over a growing team.
Features:
Admin Notifications Management
Code Alerts
Site Performance Monitoring
Salesforce Custom Object Sync
Activity Logging
And more...
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