Xenia Muether

Founder, CEO & Startup mentor at Black Valley

Hi, I'm Xenia Muether, founder, and CEO at Pink Orange. And I am on a mission to revolutionize the world of education marketing.

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Xenia Muether

My Story:

I launched this agency in 2019 with the goal of creating a new kind of agency environment - one that focuses on highly targeted and customized education marketing, distinct from the reputation big media agencies have. As a digital native myself, I recognized the need for a shift in the narrative towards a more conscious, values-based approach to marketing that takes the needs and desires of the audience into account.

Growing up professionally in the EF ecosystem, I have worked with over 100 countries across 6 continents. My extensive experience in the education marketing space has allowed me and my team to work with multiple education companies, startups, and institutions, helping them grow and scale through strategic advertising around the globe. As a London-based agency, we have quickly become experts in the field. As a fully remote, global agency, we leverage our team’s presence to create culturally aware and innovative education marketing campaigns.

Why education marketing?

The Education sector is an ever-evolving industry, and that’s part of what makes it so interesting. We’re constantly on our toes, finding new ways to implement a strategy that leads our clients to success. The nature of this sector is so personal, and we take that approach very seriously - tailoring our campaigns to the needs of our clients and their audiences.

I am passionate about helping education companies establish a strong and meaningful presence in the global marketplace. I believe that every educational institution has a unique value proposition that sets it apart from its competitors, and it's my mission to help them leverage that to their advantage. My team and I exist to help education companies find their voice - and use it.

Who I've worked with

Shrewsbury House School
University of East London
Newcastle University
Bayswater Education
Berklee College of Music
British Study Centres
Bournemouth University
ALU School of Wildlife Conservation
ALX
Twyford School
Universitat St. Gallen
Webster University
Vedere Institute
HultEF
EF Education First
College Avalon
abilitie
Aline - Learn Better
Strive School
ALU School of Business

Areas of expertise

  • Positively disruptive education marketing strategies: Lessons from the Pink Orange Journey
  • Generational marketing: There is no one size fits all approach to campaign success
  • Changing the face of education marketing: The role of technology
  • Leveraging the power of social media for recruitment & retention
  • Branding 101: Building a powerful educational brand
  • Measuring digital campaign success: Key metrics
  • The power of organization: There’s always room for a CRM

Recent appearances

  • Speaker:

    Social Media Strategies Summit: Higher Education

    Social Media Strategies Summit 2022

    October 2022

  • Speaker:

    The HashtagHigherEdUK

    HashtagHigherEd UK 2023

    April 2023

Get in touch with me:

+44 7873 272313

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