2025/26 Report
The Global Student Market

What 2025’s data is really telling us, and how to use it to recruit smarter, not louder.

Download the 2025 International Student Recruitment deck to gain real & updated insights into the evolving world of higher education.

19% of international students choose the UK as a study abroad destination. Let’s keep it that way.

International student recruitment is at a tipping point.
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The numbers don’t lie.

  • UK student enrollments have seen their first drop in a decade
  • International student demand is shifting away from traditional markets like India, Nigeria, and Pakistan
  • Economic uncertainty is amplifying concerns about affordability, with students increasingly seeking cost-effective, flexible study options

The solution? Diversification.
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You can’t rely on the same markets anymore. It’s time to pivot and identify emerging markets that can offer the next wave of international students.

The data is out there, but it’s complex and overwhelming. Whether you're a university marketing leader, admissions professional, or agent, navigating this landscape can be daunting.

We’ve sifted through the latest insights and put together a clear, actionable deck that breaks it all down, so you can make informed decisions and stay ahead of the curve.

Here’s what you can expect

  • Data-driven insights into the international student recruitment landscape
  • An analysis of the challenges & opportunities facing the UK’s Universities 
  • How to build a (truly) insights-driven strategy 
  • In-depth market analysis of Africa, EMEA, South America and Asia
  • Implementing a full-funnel approach to international student recruitment 
  • Aligning sales, marketing & recruitment teams
  • Embracing student ambassadors
  • Working with educational agents 

Why you need this

  • Stay ahead of the competition

    Get the knowledge and strategies you need to outpace other institutions in attracting top international talent.

  • Drive enrollment success

    Boost your enrollment numbers and secure student-generated revenue.

  • Be insights-driven

    Make decisions based on solid data and proven strategies.

Download the full report