As education marketers, it's crucial to stay ahead of the latest marketing trends to effectively reach and engage with your target audience and prospective leads. While some trends from 2023 may continue to be relevant in 2024, there are a few that might not see as much traction. Knowing when to let go is as important as hanging on to them. So, here are some 2023 marketing trends that might not see as much traction in 2024:
Long-form Video Content
In 2023, long-form video content gained popularity as marketers sought to provide in-depth information about their products or services. However, in 2024, short-form video content is expected to continue ruling the marketing world. Platforms like TikTok, Reels, and YouTube Shorts have gained significant growth and marketing interest due to their ability to capture the attention of online audiences with short attention spans. Marketers must leverage these platforms to create engaging and easily consumable content by devising new strategies to stand out.
Chatbots
Chatbots were popular in 2023, with many marketers using them to provide instant customer support and assistance. However, in 2024, the focus is shifting towards more personalized and human-centric customer experiences. While chatbots can still be useful for certain tasks, marketers must now prioritize real-time interactions with customers through live chat and social media messaging.
Influencer Marketing
Influencer marketing was everywhere in 2023, with brands collaborating with influencers to promote their products or services. While influencer marketing will still be crucial in 2024, there might be a shift towards micro-influencers with smaller followings. Micro-influencers are often more affordable and can yield more success in terms of engagement and authenticity.
Virtual Reality (VR) and Augmented Reality (AR)
VR and AR were gaining traction in 2023, but their adoption was limited due to expensive equipment and bulky headsets. In 2024, although VR and AR might not see as much traction, there is still a significant interest in leveraging these technologies. As VR glasses and AR apps become more accessible, the trend is expected to experience a turnaround. More so in the education sector as they can exponentially improve the learning experience.
Content Overload
In 2023, there was a surge in content creation as marketers aimed to capture the attention of their target audience. However, in 2024, there might be a shift towards quality over quantity. With the increasing amount of content available, marketers will need to focus on creating valuable and relevant content that resonates with their audience. Additionally, their content must adhere to ethical guidelines as now audiences are sniffing fluff and being vocal about it.
Trends will come and go. As education marketers, it becomes increasingly critical to know what is working and what is obsolete. A poor marketing strategy may drive poor leads and the domino effect would be poor delivery. You wouldn’t want that. Short-form video content, personalized customer experiences, micro-influencers, VR/AR, and quality content are some areas where marketers should focus their efforts in the coming year. By staying ahead of the curve and embracing new trends, education marketers can continue to connect with students, parents, and other stakeholders in the ever-changing education industry. Want to know how to get started? Hit us up!
