By fully analyzing your past marketing efforts, we're better positioned to be more efficient in ours. We can efficiently and effectively identify platforms that are worth pursuing, and those that are better left in the past. This analysis gives us key insights into your audience - and whether or not this should be reassessed. This is done to improve, and perfect the way that we approach your audience, saving time - and resources in the long run.
You never tried paid advertising? No worries! We will work with you to create a target persona and identify channels and audiences that will get you the return on investment you are looking for.
After an initial kick-off call and team introduction - we dive head first into planning your project. Here we prepare all the plans related to your objectives, goals - and budgets. We then perform a high-level competitor analysis - while also analysing your existing (or historic) marketing and content efforts. Once this is complete, we start planning your content - and creative strategy. This would include both paid and organic components. We then move into the production phase - followed by continuous optimization until we find the perfect creative and copy combination for your institution.
At our company, transparency is key! We want you to feel confident in how your resources are being used, which is why we charge on an hourly basis and share project breakdowns and time tracking sheets with you every month. This way, you'll always know where your team needs the most support. And when you're ready to take back the reins, you'll know exactly where you could benefit from additional manpower. We typically spend around 40 hours a month over a 6-month project with our clients, working closely together to achieve our shared goals.
Bad experiences with non-specialized agencies are one of the biggest challenges that we as a performance agency face daily. We all know that education is different to every other product on the market, which means that it requires a specific – and strategized campaign and approach – to copy, creatives and the overarching strategy; which some agencies sadly can’t deliver.
We are experts in our field – and work with you every step of the way to ensure that your campaigns will be a success!
Our job doesn’t end there. We don’t stop once your campaign has gone live, we continuously help you and your team nurture the new leads too. We do this to ensure that you won’t lose money just because your incoming leads aren’t receiving the attention, information – and communication that they need in order to convert.
Selling education requires more than just one ad impression. It can take months, or years for a prospect to make their decision – they are buying their future after all!
We are here to support you, and optimize the process along the way.
Since we keep our focus on education marketing, all of our creative resources are dedicated to seeing the success of our clients' enrollment, awareness - or student gen & nurturing campaigns! As a team who specialises in, and has grown up professionally within the education ecosystem - we leverage that knowledge and insight to best serve our clients. Our holistic approach to education marketing means that we leave no stone unturned - and no potential student unreached! We target the right student, on the right platform - at the right time.
At Pink Orange, we work exclusively with education companies! Whether you’re a university or college, ed(tech) institution, or a company that provides tutoring services - you’ll fit right in!
We work solely on a retainer basis. This is done in order to ensure that each of your projects - or campaigns receive the optimal amount of time and creative resources needed in order for them to succeed.
Our HQ is based out of London, but the rest of our team is global! We have team members working from Spain, Nigeria, Singapore and South Africa. As a global team, we are well-positioned to tackle any market!
We take a 360 approach to our marketing efforts, which simply means that we apply a holistic approach to all of our campaigns - ensuring that our clients possess a well-oiled, and fool-proof marketing machine. Our approach includes an omnichannel element too - meaning that we make sure that our clients are present, active, and engaged on the platforms that matter most to their target audience.
You’re welcome to have a look at our Case Studies, where we share some of our greatest achievements! We will share, upon request some of our past clients’ campaigns where appropriate.
The value of data and analytics to any campaign is crucial - which is why we recommend using a solid CRM! It serves as a guide, helping us to accurately and keenly predict consumer behavior, improve future campaigns or campaign-related efforts, as well as determine the ROI. Analytics ensure that your campaign is measurable, and therefore - manageable. We run weekly - and monthly reports on all of our campaigns, allowing us to optimize continuously - ensuring your ROI.
This depends on a lot of factors starting from your program’s price point to the sophistication of your marketing automation to the size of your sales team.
The higher the price point, the more touch points we will usually want to create. That means building an omni-channel marketing machine that leaves your prospects with no option but to say yes. The higher the program price, the more touch points - the longer the sales cycle - that can be anything between 3 - 18 months depending on the country and target audience.
Setting up campaigns is easy. Creating a solid creative strategy and building nurturing marketing automation not so much. Education is not an e-commerce or retail product, by selling something of such significant value it's obvious that the decision-making process can take longer. That's what we are here for, to ensure that you answer your prospect’s questions before they even know they have them and before they start considering your competition.
We offer discounted rates to NGOs and non-profit organizations. Our standard hourly rate applies to all other educational institutions.
Yes, consider it a pick & choose service. We can support with running paid social ads only, but we can also build marketing automation, run ads across multiple platforms, support with content production and train your sales teams on how to best utilize your CRM.
We don’t. Our retainer fees are due monthly in advance.
This is an interesting one! To put it simply, we have helped education companies grow, and scale since day one – and we love doing that! In this industry, we’ll sometimes come across a business that is still in its infancy, and while they may already have a solid product and sales strategy – they may be struggling to create that well-oiled marketing machine that is so desperately needed.
That said – we would consider trading services for equity if we believe in the company, mission and product – and whether or not these aspects align with the Pink Orange mission, vision – and values.
In this type of scenario – there would need to be a fit, and this is something that we would only consider doing where we believe that we have in fact met a high-potential educational company – not within another sector.
If you think that this could be you – and you’re interested in starting a conversation around this, please reach out directly to xenia@pink-orange.co.uk.
As much as you want to be! We value teamwork, and we value your input. Before launching your campaigns, we hold multiple approval and discussion calls to ensure that your team is more than happy with the work that we are producing. Once the initial content and creative strategy have been approved by your team, we will notify you of any potential changes in advance, ensuring that you are kept in the loop at all times. If you prefer to take a backseat - that’s fine too!
Getting in touch with our team is easy! You can reach out to us through our Instagram page, or send us an email at hello@pink-orange.co.uk!
