Researched-backed
International Student 
Recruitment

Understanding the landscape ahead of the 2025 recruitment cycle

Download our 2024 International Student Recruitment Insights to prepare your institution for a successful 2025 recruitment cycle.

18.2% of international students still choose the UK as their preferred study-abroad destination. Let’s keep it that way.

We’re at a crossroads when it comes to recruiting international students. Key source markets aren’t delivering and we need to acknowledge that the cost of living crisis and changes to immigration policies force prospective students to consider other study destinations. So what do we do about it? 


Diversification is the name of the game. If you can’t continue to rely on India, Nigeria, Pakistan and co..it’s time to identify new markets to recruit from. 

Whether you are heading a UK university marketing team, work in admissions or recruitment, or are an agent, the research out there is overwhelming and complex.

We’ve analyzed the latest research for you and put together a comprehensive deck to summarize the insights in an easy-to-digest way.  

Here’s what you can expect

  • A data-driven overview of the higher education international student recruitment landscape
  • An analysis of the challenges & opportunities facing the UK’s Universities 
  • How to build a (truly) insights-driven strategy 
  • Market analysis: Recruiting from Africa
  • Market analysis: Recruiting from the Americas 
  • Market analysis: Recruiting from EMEA
  • Market analysis: Recruiting from Asia 
  • Implementing a full-funnel approach to international student recruitment 
  • Aligning sales, marketing & recruitment teams
  • Embracing student ambassadors
  • Working with educational agents 
  • Ready, set, recruit 

Why do you need this

  • Stay ahead of the competition:

    Get the knowledge and strategies you need to outpace other institutions in attracting top international talent.

  • Drive enrollment success

    Boost your enrollment numbers and secure student-generated revenue.

  • Be insights-driven:

    Make decisions based on solid data and proven strategies.

Download the full report