Resources for education marketers

The education space presents incredible opportunities, but it also comes with its own set of unique challenges. This is why we created this resource hub for you to take your marketing efforts to the next level.

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Podcast: International student recruitment 101

Tune in to our captivating podcast series on international student recruitment. Join us as we delve into the dynamic world of recruiting students from around the globe. From navigating cultural nuances to leveraging digital strategies, this episode explores the ins and outs of attracting and enrolling international students. Listen on Spotify!

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Ebook: International student recruitment 101

Ready to take your international student recruitment to the next level? Discover the insider secrets, innovative strategies, and proven tactics to attract and engage students from around the globe in our comprehensive ebook. From targeting the right markets to leveraging digital marketing, this guide has everything you need for recruitment success.

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Infographic: 5 Reasons you should run local language campaigns

Discover the top 5 reasons why running local language campaigns is a game-changer for your marketing strategy. From increased engagement to higher conversion rates, this infographic will show you the undeniable benefits of targeting your audience in their own language. Get ready to revolutionize your campaigns! Download our infographic here.

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Podcast: The ultimate guide to influencer marketing

Even though you may already understand why you need an Influencer Marketing campaign, the impending deadline is looming. The question remains, however: how do I even begin to construct one? So, regardless of your level of knowledge, we're here to assist you in developing a controllable, quantifiable, and scalable program. We have the answers!

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Podcast: Getting to know Generation Z

Generation Z has been quietly rising into a significant market force. Beyond its economic leverage, this generation is also the most diverse in world history, with deeply held and unconventional ideas on gender and identity. Marketing to such digital natives can be tricky, but not impossible. Listen to our Podcast to find out how!

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Podcast: The future of marketing: the case for storytelling

Storytelling is an art - and a lost one at that. Storytelling is an irreplaceable tool for any marketer. In this episode of (Pod)vertise, you’ll discover the fundamentals of storytelling, along with tips and tricks for you to use to master the art. Listen and leverage these insights!

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Infographic: The dos and don'ts of user-generated content

Marketing has undergone a digital transformation. Online content creators often forge relationships with our target audience long before we do. Learn how to leverage this authentic and trusting connection by collaborating with them and using their content in your strategy - but not before you read our dos, don'ts, and 10 shocking facts about UGC! Download our infographic here.

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Ebook: Unleashing the power of user-generated content

To connect with an audience, we must immerse prospects in authentic experiences that resonate with them. User-generated content (UGC) promises to do just that. It can captivate, engage, and inspire - a game-changer in education marketing. In our latest Ebook, we venture on an exhilarating journey, uncovering the secrets of leveraging UGC to propel education marketing to new heights. Download it here!

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Infographic: Lessons from the pandemic

Discover the untapped potential of a great user experience (UX) in education marketing. Unlock higher engagement, increased conversions, and stronger brand loyalty. Dive into our infographic to explore the key elements and strategies that can take your education marketing to the next level. Download it here!

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Webinar: The importance of CRM for education companies

A solid CRM system should be the cornerstone of every business. No matter if you sell moisturizers or (higher) educational programs. How else would you understand the length of your sales cycles, set up funnel-appropriate marketing automation and ensure you spend your advertising budget where you see a return on investment?

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Webinar: Setting up your LinkedIn ads for success

Using the power of LinkedIn, education companies have a unique opportunity to engage with prospects as well as current students and alumni. In 2019, LinkedIn drove 1.8m+ leads and 120k undergraduate and graduate enrolments for US schools. Watch our webinar to find out how you can optimize your next campaign.

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Webinar: Influencer Marketing for education companies

Influencer Marketing is hot right now, but it's not a trend that is going away any time soon. It's far from finished growing. It will only pick up steam in the coming years, so now is the best time to learn about it and plan to implement it into your marketing strategy. You've got questions, and we have answers. Listen to our webinar to find out how you can launch a successful influencer campaign!

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Webinar: TikTok advertising for education marketing: Boost your student recruitment

Learn from TikTok strategist, Joella Skoogh, and Pink Orange founder, Xenia Muether, about all things TikTok advertising for education companies. In this first webinar of a series, we discuss ways to leverage the platform targeting options to boost student recruitment and what the perfect TikTok ad looks like.

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Webinar: Mastering the art of international student recruitment

Watch our webinar to learn how to create successful education marketing campaigns on a global scale. Education marketing experts Julia Kennedy-Svennson, Nathan Smith, and Xenia Muether share their insights and best practices, providing real-world examples of campaigns that have succeeded after adapting their content and creative strategies to specific target audiences. Unlock the secrets to winning in the global student acquisition market!

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Infographic: Humanizing your education brand

Humanize your education brand in 6 simple steps! This infographic provides a guideline to help you create a brand that resonates with your audience on a personal level. From telling your story to engaging in conversations with your audience, we'll show you how to develop marketing strategies grounded in empathy and a deep understanding of the human experience. Download the infographic here!

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Podcast: Humanizing your education brand

Join us as we explore how a humanized approach can make all the difference in attracting and retaining students. From sharing your institution's story to engaging in conversations with your audience, we'll provide insights and tips on how to create a brand that resonates with your students on a personal level. Tune in to (Pod)vertise, and help your education brand stand out!

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Infographic: The 3 Lead Nurturing Email Sequences That You Should Be Using

Lead nurturing doesn’t happen in isolation. You should examine your entire marketing calendar to see what other communications your leads currently receive. Newsletters, course updates, standard database emails, and other cross-channel communications included.

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Infographic: Generational marketing

You know what they say: different strokes for different folks. It's about personal connections – it's about relevance – and it's about making sure that you target your efforts to the generation you are really dealing with. Say hello to Generational Marketing! It's not that complicated, in fact, we've broken it down for you in this infographic.

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Infographic: The 4 Ps of Storytelling

These four pillars are critical to the success of any story and play an essential role in it. People who want to convey their experiences should remember the importance of these four P's and make sure they don't forget any of them! Easy to apply, and even easier to remember - this is the cornerstone of your story.

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Infographic: The Principles of Psychology

Human beings are creatures of habits, and whatever you build good habits regularly makes you happy as per the famous quote "Happiness is a habit". There is Psychology behind it! Now for the good part - how the pieces fit together to create a seamless puzzle, each piece representing an option backed by science, just waiting for the ed marketer to build. Read our infographic to find out!

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Checklist: Education marketing metrics checklist

As education marketers, how do we know if our efforts are paying off? Sure, the goal at the end of the day is “how many students did we get?”. But, answering that question doesn’t give us much insight into how we are doing and more importantly: where we can improve. Enter - the data. Use this checklist to make sure you stay on target.

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Podcast: Branding 101 podcast

Listen: Our new (Pod)vertise episode teaches the secrets of building a strong brand identity in education marketing! Discover the key elements that make up a successful education brand and how to create a consistent image and voice to stand out in the crowded landscape of education options. Maximise enrollments, foster loyalty, and build the right brand. Tune in now and take your branding to the next level!

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Infographic: The building blocks of brand identity

Discover the key components of a strong brand identity with our new infographic. From logos to color palettes, learn how these elements can help establish a unique image and promote recognition and trust in education marketing. Get a visual understanding of how to create a consistent brand identity to drive enrollment and build a positive reputation.

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Ebook: Branding 101

Branding is an essential aspect of marketing and crucial in building a successful educational institution. A well-crafted brand identity can help schools differentiate themselves from competitors, create a positive reputation, and drive enrollment. This ebook explores the key components of a successful brand, including target audience research, competitor analysis, brand personality development, and choosing the right name and assets. Download our ebook here!

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Webinar: Managing alumni relations & building community

Discover the benefits of managing alumni relations in our latest webinar. Learn how alumni can be your institution's most loyal supporters and how to leverage this to create a better marketing strategy. Deep dive into what managing an alumni relationship looks like and how it's done. Don't miss out on this opportunity to build a strong alumni community and boost your institution's success. Listen to the recording now!

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Ebook: A definitive guide to influencer marketing

This is a handbook for education marketers that want to start - or extend their Influencer Marketing initiatives. We've compiled a list of some of the industry's best practices to help you along the way. This guide explains the basics of influencer marketing and offers tips on how to discover influencers, collaborate with them, launch campaigns, and track your outcomes.

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Ebook: A guide to lead nurturing for education marketers

Student leads don’t convert overnight. The sales cycle of the average student can take as long as a year. It’s important to remember that you’re selling them their future - not a product that they can return if they are not satisfied - which is exactly why a lead nurturing strategy is crucial for all ed(tech) marketers.

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Podcast: The marketing flywheel

Like most things in life, the enrollment funnel has evolved. It's not a simple step-by-step process anymore. At its core, using a flywheel approach is all about creating momentum and driving growth for your business over the long term. The world of digital marketing is ever-changing. Much like our industry, the sales funnel has evolved too. Learn all about the flywheel in our latest podcast!

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Worksheet: Social media marketing strategy made simple

Welcome to strategic marketing, where every step taken is a step closer to achieving your goals. This social media marketing strategy template is like a trusty GPS for your marketing journey. It will guide you in defining your objectives and prioritising your efforts for maximum success. With this worksheet, you can easily avoid spending time creating content for the wrong audience and missing out on opportunities for success.

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Podcast: The Psychology of marketing, pt.1

One of the most significant parts of being a marketer is having the ability to anticipate how people will react, act - or behave. Unfortunately, human behaviour isn’t cut and dry. It’s not as rational as it appears on paper. Human quirks make it difficult for marketers to understand how to influence their consumers through content. Learn all about it through part one of our podcast!

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Ebook: The Psychology of marketing, pt 2

The Psychology of marketing is a vast field, and there is no one-size-fits-all approach to using it effectively. There is a lot of overlap between marketing and Psychology. As an education marketer, you're likely familiar with the concept of human behaviour. But have you ever wondered why we do the things we do? Or how this could apply to an educational marketing campaign? Read our ebook to find out!

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Podcast: The Psychology of marketing, pt 2

The education marketer has a unique landscape to cover. The prospect of implementing a campaign that seeks to educate and inform creates an inherent ethical high ground requiring a certain level of transparency, trust building and openness. Marketers can deliberately employ Psychology to influence the decisions they want consumers to make. Learn all about it through part two of our podcast!

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Infographic: Generation Z marketing insights

To fully comprehend Gen Z, we must first understand the world they were born into. Gen Z has never known a world without Google, so the idea of getting information from an encyclopedia rather than their device makes no sense to them. As marketers - it’s up to us to leverage these insights!

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Infographic: Not all algorithms are created equally

Social media algorithms have a job to do. You - and your content are the resources (and the tools) it needs to complete its task. Once you reframe your mindset - you’ll be better equipped to be a helpful tool, and in turn - reach the right audience. Each platform has its own objective - and therefore, its own algorithm. Here's what you need to know.

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Ebook: The future of marketing: the case for storytelling

Our digital world is run by instant gratification – even so, the value of a good story can’t be understated. It’s not about the perfect campaign, the foolproof strategy, or the great bidding tactic. Your story is the aspect that humanises your brand, makes you relatable, and nurtures your authenticity efforts.

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Ebook: Getting to know Generation Z

This generation is the genuine digital natives, capable of multitasking on any device and absorbing information at a breakneck speed. They’re also a generation of consumers who are still defining themselves - and their purchasing preferences, making now the opportune time to attempt to understand, and therefore - market to them.

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Checklist: The ultimate digital marketing checklist

This comprehensive checklist is your secret weapon for dominating the digital landscape. It covers all the essential elements of a successful digital marketing strategy, acting as your digital marketing sidekick, ensuring no step is missed on your quest for online domination. Don't let the complexity of digital marketing overwhelm you, just follow this checklist and watch your brand soar to new heights!

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Ebook: Understanding social media algorithms

Love or hate them, social algorithms are here to stay and serve a purpose. For some ed marketers, the algorithm represents a challenge to be solved, a 5000-piece jigsaw puzzle built upside down. Most marketers chase the elusive algorithm, wasting time and resources trying to hack them. Social algorithms aren’t as mysterious or vindictive as you might think. Here's what you really need to know!

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Ebook: Dissecting the enrolment funnel

The traditional sales funnel is a tried and true method for bringing new customers into the fold. It's simple, works well, and is easy to use as a framework for generating leads and closing sales. That said - today’s generation of students is more informed. They have more options. And they know it! Read our free ebook to Discover if the flywheel approach is what your institution needs.

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Ebook: Psychology of marketing pt. 1

The education marketer has a unique landscape to cover. The prospect of implementing a campaign that seeks to educate and inform creates an inherent ethical high ground requiring a certain level of transparency, trust building and openness. Marketers can deliberately employ Psychology to influence the decisions they want consumers to make. Learn all about it through part two of our podcast!

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