What advertising budget do you need to hit your intake targets?

CTR, CPM, ROAS, OMG?

 Running a paid ad campaign can be challenging, and feeling inundated by so many numbers can be overwhelming. There's a lot to keep track of! 

Ultimately, what truly matters for your school or institution is the achievement of your targets and the revenue you generate. And naturally, this relates to how much you need to invest to reach those goals. Sure, that depends on multiple factors - and the quality of your ad creatives, copy, landing pages, and targeting holds immense significance. But to effectively plan and develop the right strategy, it's vital to have a rough estimate in mind.

Let’s do the maths together!

First, let’s determine how many students or customers you are trying to enroll.

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With these goals, you'll get a revenue of$X

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Next, let’s have a closer look at the lead volume you will need to generate to hit your target. 

Did you know? We usually see conversion rates between 1%-5% depending on the program, markets, and price point.

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You'll need to collectX leads.

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Now, on to web traffic

Ideally, you want to generate leads through a high-converting landing page that is tailored toward your campaign, messaging, and audience.

Try to work with your own data as that will allow a more accurate prediction. But in case you aren’t sure; the median conversion rate for the landing page in the education industry is 5.8%.

Please note, this varies a lot depending on the platform you are using to advertise. Here are some more detailed conversion rates:

  • Meta: 13.58%
  • Google Search: 4.15%
  • Google Display: 0.38%

*industry-average conversion rate numbers from Wordstream

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You'll needX clicks to your landing page.

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And finally, let's talk about your reach

We already determined that your campaigns must generate X clicks to convert into X leads.

As this varies based on the platform, here are some education industry benchmarks you can use if you are unsure.

  • Meta: $1.06 (approximately )
  • Google Search: $2.40 (approximately )
  • Google Display: $0.47 (approximately )

Unsure? Here you go with some education industry CTR benchmarks:

  • Meta: 0.73%
  • Google Search: 3.78%
  • Google Display: 0.53%

PS: Our campaigns exceed those CTRs 99% of the time by miles. #justsaying

*industry-average CPC and CTR numbers from Wordstream (Meta; Google)

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You'll need to reachXpeople with your ads.

Get Final Results

We’ve got it!
Here is what you need to know:

In order to hit your target, you will likely need to allocate around X towards your paid advertising efforts.

Based on that you should expect a Cost-Per-Lead of around X and a final ROI of X.

Ok, so to summarize:

In order to generate X new students, you will need to reach X people, generate X clicks from your ads, and therefore collect X leads.

Makes a lot of sense, doesn’t it? And if it doesn’t go ahead and book a call with our team of education marketing experts.

Want to have a chat, learn more about our work, or book a free ad account audit?

We specialize in helping education companies reach, engage and convert their target audience – all over the world.

Leave your details below and our team will be in touch to talk about how we can help.

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