CTR, CPM, ROAS, OMG?
Running a paid ad campaign can be challenging, and feeling inundated by so many numbers can be overwhelming. There's a lot to keep track of!
Ultimately, what truly matters for your school or institution is the achievement of your targets and the revenue you generate. And naturally, this relates to how much you need to invest to reach those goals. Sure, that depends on multiple factors - and the quality of your ad creatives, copy, landing pages, and targeting holds immense significance. But to effectively plan and develop the right strategy, it's vital to have a rough estimate in mind.
Let’s do the maths together!