Resources for education marketers

This comprehensive report examines the latest data, detailed market analysis, rising alternatives, insights into the cost-of-living crisis, evolving immigration policies, and clear recommendations for targeting global markets and diversifying recruitment.

Join us as we dissect the dynamic world of recruiting students from around the globe. From navigating cultural nuances to leveraging digital strategies, this episode explores the ins and outs of attracting and enrolling international students.

Uncover innovative strategies, proven tactics, and digital marketing insights to attract students globally. Get expert guidance on building a successful student recruitment marketing plan that drives results.

This infographic outlines 5 reasons why they increase engagement and boost conversions. Transform your digital marketing strategy by targeting your audience more effectively. Download our marketing template today.

Ready to launch an influencer marketing campaign but not sure where to start? We're here to guide you in building a measurable, scalable programme to enhance your education marketing strategy.

Gen Z has been quietly rising into a significant market force. Marketing to such digital natives can be tricky, but not impossible. Listen to our Podcast to find out how!

In this episode of (Pod)vertise, you’ll discover the fundamentals of storytelling, along with tips and tricks for you to use to master the art. Listen and leverage these insights!

Digital marketing strategy has evolved, with online creators often engaging your audience first. Learn how to leverage these authentic connections through user-generated content (UGC).

Our ebook uncovers the secrets of using UGC to drive higher engagement in your school marketing efforts. Download today and elevate your marketing strategy with UGC insights.

Unlock the power of great user experience (UX) in education marketing. Boost engagement, conversions, and brand loyalty through strategic UX design. Our infographic outlines key elements to optimise your school marketing strategy.

A solid CRM system should be the cornerstone of every business. How else would you understand the length of your sales cycles, set up funnel-appropriate marketing automation and ensure you spend your advertising budget where you see a return on investment?

Using the power of LinkedIn, education companies have a unique opportunity to engage with prospects as well as current students and alumni.

Learn how to implement a successful influencer campaign in education with insights from our webinar. Discover how influencer marketing can drive your student recruitment marketing strategy and increase engagement.

Learn from TikTok strategist, Joella Skoogh, and Pink Orange founder, Xenia Muether, about all things TikTok advertising for education companies.

Learn the secrets to successful international student recruitmet. Watch our webinar featuring real-world examples of effective student recruitment marketing strategies.

Humanise your education marketing in just 6 steps! This infographic guides you through developing a personal, empathetic school marketing strategy that resonates with students.

Learn how sharing your institution's story and engaging with students builds lasting connections. Tune in to (Pod)vertise for actionable insights to help your education brand stand out in a competitive market.

Ensure your student recruitment marketing aligns with your entire marketing calendar, including newsletters, course updates, and other cross-channel communications.

Tailor your marketing efforts to connect with different generations. Our infographic breaks down how to make your campaigns relevant to every target audience. Download now for effective tips.

Apply these easy-to-remember principles to convey powerful messages that resonate. Whether for school marketing or global campaigns, these foundational tips will strengthen your storytelling strategy.

Discover how building positive marketing habits can enhance your campaigns. Our infographic explains how science-based strategies can create a seamless education marketing approach.

While student enrolment is the ultimate goal, understanding where to improve is crucial. Our checklist helps you leverage data to track progress and optimise your student recruitment marketing.

Discover how to create a consistent image and voice to boost enrolments and foster loyalty. Take your education brand to the next level! Tune in now.

Unlock the key components of a strong brand identity in higher education marketing with our infographic.

This ebook explores how a strong brand identity differentiates your institution, builds a positive reputation, and drives enrolment.

Learn how alumni can boost your education marketing strategy and build loyalty for your institution. Dive deep into alumni relationship management to create a strong community.

This is a handbook for education marketers who want to start - or extend their influencer marketing initiatives.

Student leads don’t convert overnight. The sales cycle of the average student can take as long as a year. It’s important to remember that you’re selling them their future - not a product that they can return if they are not satisfied, which is exactly why a lead nurturing strategy is crucial for all education marketers.

At its core, using a flywheel approach is all about creating momentum and driving growth for your business over the long term. The world of digital marketing is ever-changing. Much like our industry, the sales funnel has evolved too. Learn all about the flywheel in our latest podcast!

Welcome to strategic marketing, where every step taken is a step closer to achieving your goals. This social media marketing strategy template will guide you in defining your objectives and prioritising your efforts for maximum success.

Human behaviour isn’t cut and dry. It’s not as rational as it appears on paper. Human quirks make it difficult for marketers to understand how to influence their consumers through content. Learn all about it through part one of our podcast!

As an education marketer, you're likely familiar with the concept of human behaviour. But have you ever wondered why we do the things we do? Or how this could apply to an educational marketing campaign? Read our ebook to find out!

The education marketer has a unique landscape to cover. Marketers can deliberately employ psychology to influence the decisions they want consumers to make. Learn all about it through part two of our podcast!

Gen Z has never known a world without Google, so the idea of getting information from an encyclopedia rather than their device makes no sense to them. As marketers - it’s up to us to leverage these insights!

Creating a captivating brand identity in education marketing is crucial to establishing a solid reputation and attracting the right students. A well-crafted brand identity comprises various visual and intangible elements that form a distinct image.

Social media algorithms have a job to do. You - and your content are the resources (and the tools) it needs to complete its task. Once you reframe your mindset - you’ll be better equipped to be a helpful tool, and in turn - reach the right audience.

Our digital world is run by instant gratification – even so, the value of a good story can’t be understated. It’s not about the perfect campaign, the foolproof strategy, or the great bidding tactic. Your story is the aspect that humanises your brand, makes you relatable, and nurtures your authenticity efforts.

This generation is the genuine digital natives, capable of multitasking on any device and absorbing information at a breakneck speed. They’re also a generation of consumers who are still defining themselves - and their purchasing preferences, making now the opportune time to attempt to understand, and market to them.

This checklist is your secret weapon for dominating the digital landscape. It covers all the essential elements of a successful digital marketing strategy, ensuring no step is missed on your quest for online domination.

Love or hate them, social algorithms are here to stay. Most marketers chase the elusive algorithm, wasting time and resources trying to hack it. Here's what you really need to know!

The traditional sales funnel is a tried and true method for bringing new customers into the fold. Read our free ebook to discover if the flywheel approach is what your institution needs.

Marketers can deliberately employ psychology to influence the decisions they want consumers to make. Learn all about it through part two of our podcast!