Ello there Education Marketer!
If you’ve been following the industry news, you already know about the uncertainty that looms over the higher education sector. Policy changes, elections, and budget cuts are just some of the events causing education marketers some serious jitters.
While many wait, hoping for positive news, we recommend using this downtime to craft a future-proof recruitment strategy. In this edition of (Ed)vertise, we’ll cover:
🗞️ Highlights from Keystone’s 2024 State of Student Recruitment Report
📊 A look at an African Student’s decision-making process
🌍 Top 3 factors that influence student decision-making in Africa, Europe, America, and Asia
📚 3 African student personas to boost your local African 2025 recruitment strategy
We’re offering 3 FREE marketing audits to universities and educational institutions across the UK this quarter. This includes a no-strings-attached exploratory call, audit, and recommendations from our team here at Pink Orange. Interested? Click below to register your interest!
<a href="https://www.pink-orange.co.uk/ad-account-audit" class="finsweet-edvertise-cta" target=“_blank”>Request a free audit</a>
<a href="https://monitor.icef.com/2024/06/prospect-survey-points-to-key-factors-in-study-abroad-planning-for-2024/" class="finsweet-edvertise-cta" target=“_blank”>Read it here</a>
Surprisingly, social media plays an incremental role in university search, with Facebook leading the pack (33%) followed by Instagram (19.34%) and LinkedIn (19.33%).
Often viewed as thorough researchers, most African students start their search at least 6 months in advance (62.77%) and almost half apply to 2 to 3 universities. They love options too! Around 21.22% of African students apply to 4–7 universities.
Financial aid is a top concern for most applications, followed by immigration information.
<a href="https://www.pink-orange.co.uk/international-student-recruitment-insights" class="finsweet-edvertise-cta" target=“_blank”>Read it here</a>
Here are the leading factors, as of 2023:
<a href="https://www.pink-orange.co.uk/international-student-recruitment-insights" class="finsweet-edvertise-cta" target=“_blank”>Read it here</a>
<a href="https://pink-orange.webflow.io/international-student-recruitment-insights" class="finsweet-edvertise-cta" target=“_blank”>Download the ISR Deck</a>
Tired of student recruitment feeling like navigating a minefield of cultural quirks and communication gaps? The Pink Print© is a dynamic marketing research and strategy document loaded with fresh insights and targeted tactics, created by the expert education marketing team at Pink Orange. Forget the guesswork – The Pink Print© is your roadmap to reaching new markets with confidence.
<a href="https://www.pink-orange.co.uk/contact" class="finsweet-edvertise-cta" target=“_blank”>Request yours</a>
Let us know how we did by leaving us a message on
<div class="social-media-link-container">
<a href="https://www.instagram.com/pinkorangemedia?_hsenc=p2ANqtz-9xKWDZCcGNXoOF_9X7ngOZOzMKrrfMvXDXPCQIbId0zFYOQKKC_B825dCRkZnLevTHB5QEFIevbaDgVbo3tXWodWz-hA&_hsmi=2" target="_blank">
<img src="https://cdn.prod.website-files.com/63f8bb49caf3ae64d2c26508/66f259c42188a2962beb9ec4_pink%20orange%20instagram%20social%20media%20icon.png" alt="Instagram Icon" class="social-media-icon">
</a>
<a href="https://www.linkedin.com/company/12614860/?_hsenc=p2ANqtz--fDLQUbdVMJlGuB09COqZISG2tZsBcsBBILW8pg0TOYrgsq1ZOrU7N3G29_8SXXeMsai2rJN6pT5O_66dbPwmHbKnuLA&_hsmi=2" target="_blank">
<img src="https://cdn.prod.website-files.com/63f8bb49caf3ae64d2c26508/66f259c40629b62fa3a68666_pink%20orange%20social%20media%20Linkedin%20icon.png" alt="LinkedIn Icon" class="social-media-icon">
</a>
</div>
Until next time,
Your friends in marketing
Jayde & Ridhima