Edition 15

Introducing the new & improved (Ed)vertise

Written by
Ridhima &
Jayde
May 23, 2024

Long time, no see friend!

We had taken a little hiatus to grow our teams, acquire new clients, and create an epic guide to community building! 

Our newsletter for ed marketers, (Ed)vertise will be in your inbox every two weeks!

We can’t keep calm, obviously 🎉

Education leaders discuss major challenges facing the Education sector

Fair pay for teachers and staff. Higher quality education. Better outcomes. All of this, and more was discussed by the Permanent Secretary of the Department of Education, Dr. Mark Browne.

Here are the highlights: 

💵Budgetary challenges, with a funding gap of £300m in 2023-24

✊🏼Ongoing industrial action by teachers

🏫Inadequate school estate funding

🚸Rising numbers of pupils with Special Educational Needs

<a href="https://www.education-ni.gov.uk/news/education-leaders-discuss-major-challenges-facing-education-sector?_hsenc=p2ANqtz-8PQ8ydsBWZI9cHC1t8EFjbspMuQfyqItWMpOkcP8KICRs_r7KjnGorJ2HLMbj2qObb58gQ25P-KOmQhCjPF3iLGYyeoQ&_hsmi=2" class="finsweet-edvertise-cta" target=“_blank”>Read it here</a>

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Think of community management as nurturing your larger top-of-the-funnel audience. 

Without paying a single penny.

<a href="https://www.pink-orange.co.uk/community-management-guide?_hsenc=p2ANqtz-9JsM68YGnZhgi398_eZBzH8vWgxGxUGwrWGkQaV8XwcpVU9t_bhlkZBjoGXFXjBYmzqYeJiSPXa8ifjegihaxZOmbTRQ&_hsmi=2" class="finsweet-edvertise-cta" target=“_blank”>Download me</a>

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The global AI in education market is projected to reach a staggering $3.68 billion by the end of 2023.

That's no small change, and it's a testament to the monumental shift underway.

In this blog, we’re talking about the 4 ways in which AI is transforming the education space.

<a href="https://www.pink-orange.co.uk/blog/schooling-the-future-how-ai-is-transforming-the-world-of-edtech?_hsenc=p2ANqtz-_6kCy8Q4S6p40g3qujjfZ9ONXluxVtsKDAGJeejIdB04iHrEZwBCaqbYfxxs761PYAEkzA8at_kokOVb9qr0yDXtLttA&_hsmi=2" class="finsweet-edvertise-cta" target=“_blank”>Read the blog</a>

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In 2021, BSC Education approached us to increase its rankings and market positioning.

Their page clicks were high but their conversion rates were low. 

Here's a quick breakdown: We figured that potential students would relate more to ads in their native language. And so, we did! 
Think localized Arabic versions of assets, email nurturing, and ad creatives.

The result?

  • We saw a 43.2% drop in cost per lead
  • A 2.5x increase in conversion rate
  • A 9.4% increase in open rate
  • And a 10% increase in click-through rate!

Speak 👏 the 👏 language 👏 of 👏 your 👏 customers 

We regularly post case studies like this one on our social media accounts. Here’s where you can find us.

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Aaaand that’s a wrap! 

We hope you enjoyed the very first edition of our new and improved (Ed)vertise newsletter. Let us know how we did by leaving us a message on

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Until next time, 

Your friends in marketing

Jayde & Ridhima

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Introducing the new & improved (Ed)vertise

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Read more   >
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