🙌 This month - we’re talking about branding!

This edition was in fact inspired by the revitalization session we’ve had here at Pink Orange. (If you haven’t checked out our new website you definitely should!) You’ll probably already know what I will say if you've been paying attention. If not, that’s fine too, I am here to help after all.

So - branding. It’s not just your logo and a really cool combination of colors. It’s your identity. Your story. What sets you apart from the rest. ( And in the education industry, where the competition is fierce, having a strong brand is crucial to success). No pressure right?

Whether you’re starting from scratch, or going through the motions of a rebrand - building a brand is a process, and it’s one that you will learn to embrace, and trust.

Why would we choose such a broad topic, you might ask? 🤔

😏 Well. As I said, it was… inspired.

We recently went through a rebrand, and it was a challenging but ultimately rewarding experience. We knew we needed to evolve our brand to better reflect our growth and values, but we also didn't want to lose the essence of what made us Pink Orange.

We spent months researching and brainstorming, working with our designers and brand strategists to develop a new visual identity, messaging, and brand guidelines. It was a lot of hard work, but we knew it was worth it to create a brand that truly reflected who we are and where we're headed.

The result? A fresh new look and feel that embodies our creativity, innovation, and dedication to our clients. We're proud of our new brand, but we also recognize that a brand is more than just a logo and some colors. It's about the relationships we build with our clients and the impact we make in the education marketing industry.

But stories aside, let’s dive in!

This is what you can expect from this month’s edition of (Ed)vertise:

🖊️ Blog post: Consistency is key: 4 Tips to maintain brand consistency.

Yes, we see the irony. But let's be real, consistency can be tough when it comes to branding. It's like trying to keep your hair looking good on a humid day - a constant battle. But fear not, we've got some tips and tricks to help you maintain consistency across all your marketing channels.

📗 Free ebook: Branding 101.

If you're just starting to build your brand or if you need a refresher, this ebook is the perfect place to start. And the best part? It's free. That's right, you can learn all about branding without spending a dime. It's like finding money in your pocket that you forgot about - a total win.

⏰ Infographic: The building blocks of brand identity.

A short and sweet summary of everything you need to know.

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Consistency is key when it comes to branding.

It's what makes your brand recognizable and memorable - like that one shirt you wear all the time because it makes you look good. 

In our blog post, we'll dive into why consistency is crucial for education marketers and how it can help you stand out in a crowded market. We'll also share some tips on how to maintain consistency across all your marketing channels, so you can avoid the branding equivalent of wearing mismatched socks.

So, get ready to become a consistency connoisseur with our blog post on branding!

<a href="https://www.pink-orange.co.uk/blog/consistency-is-key-4-tips-to-maintain-brand-consistency" class="finsweet-edvertise-cta" target=“_blank”> Read the blog</a>

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If you're just starting to build your brand, or if you need a refresher because let's face it, sometimes we forget stuff, our free ebook, Branding 101, is the perfect place to start.

Think of it as your branding bible, the holy grail of education marketing, the one-stop shop for all your branding needs. This ebook covers everything from defining your brand's personality and values to developing a brand strategy and creating a visual identity. It's the ultimate guide to building a strong brand in the education industry, like having a cheat sheet for your branding exams.

So, grab a copy of our free ebook, and let's get your branding game on point. Who knows, you might even become the branding guru that your colleagues turn to for advice. And if you do, remember who gave you the inside scoop on branding 101 - (Ed)vertise.

<a href="https://www.pink-orange.co.uk/subscriber-resources?submissionGuid=fbc61388-744c-4846-a65f-0b312dad13af" class="finsweet-edvertise-cta" target=“_blank”>Download the ebook</a>

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Here, we break down the building blocks of a brand identity.

It's like a blueprint for your brand, showing you how each component contributes to creating a cohesive and impactful brand. And the best part? It's not too much reading. 

We know you've got a lot on your plate, so we've made it easy for you to digest.

<a href="https://www.pink-orange.co.uk/subscriber-resources?submissionGuid=fbc61388-744c-4846-a65f-0b312dad13af" class="finsweet-edvertise-cta" target=“_blank”>Download the infographic</a>

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Until next time,

Your friend in marketing,

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Jayde