Fancy meeting you here!

Before jumping into the awesome content we’ve created for you this month, let’s touch on why we’ve chosen this topic because I think that’s pretty important too.

Humanization. Personalization. Authenticity.

The world is a chaotic place at the moment. I mean, no more than usual, but there are new things twisting everyone’s knickers—yup - AI. 😏 I’m not going to lecture you on the pros and cons of using artificial intelligence, but I will say this: Yes, it’s great. It’s helpful. It increases our efficiency and our productivity. But - and it’s a big but folks, it’s not human.

And this friend is where many brands are going wrong. They’ve jumped on the AI trend with a little too much vigor, quickly turning their brands into a faceless representation of what was or could be.

One thing AI can’t do for you?

Give your brand the human edge. 🤷🏻‍♀️

And that is of course, where our topic for the month comes in.

The power of personalization.

With that in mind, here’s what you can expect from this month’s edition of (Ed)vertise!

✍️ Quick read: 5 Ways you can humanize your brand

Connecting with people digitally can be tough. There are so many things to consider. From tone and nuances to messaging and style - there is always room for misinterpretation. But, a little insight goes a long way! This quick read gives you 5 tips for keeping your brand human.

✉️ Infographic: A step-by-step guide to keeping your brand human

From including your faculty to honing in on your story, our infographic gives you a short and sweet guide to adding a dash of personality to your institution.

Let’s dive in!

A brand might not be human, but its consumers are.

And last time we checked, most successful companies are still run by humans!

Whether you’re recruiting students for an upcoming program, or looking for subscribers for your new App, a personal touch can be more effective than you think. Think about it this way. Have you ever had a conversation with someone who seemed to go out of their way to prove that they know more than you? The type who will cut you off mid-sentence, use words that you’re pretty sure don’t really exist, and always one-up you. 

That uneasy, and sometimes irritated feeling you get is the same as what your prospects might feel when reading something that appears robotic, and out of touch.

Where there’s a will, there’s a way! And if you have the will to add a dash of personality to your education brand, this blog post is for you.

<a href="https://www.pink-orange.co.uk/blog/5-ways-you-can-humanize-your-brand-making-an-emotional-connection-that-lasts" class="finsweet-edvertise-cta" target=“_blank”>Read the blog</a>

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Personalization isn't just a trend, it's the key to unlocking the hearts (and wallets) of your audience. 

We all want to feel special, and your customers or students are no exception. By creating a personalized brand experience, you're not only showing your customers that you care, but you're also creating a connection that's deeper than your average brand-consumer relationship. And let's be real, who doesn't want to be treated like a VIP? 

So put down the one-size-fits-all approach and start personalizing - here is a step-by-step guide! 

<a href="https://www.pink-orange.co.uk/subscriber-resources" class="finsweet-edvertise-cta" target=“_blank”>Download the infographic</a>

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Bonus feature: It seemed appropriate 

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Until next time,

Your friend in marketing,

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Jayde