GenAI is reshaping how students think, Asia is no longer one market, and your budget demands sharper focus. From platform shifts to conversion tips, here’s what’s actually shaping recruitment right now.

Dive into insight-packed features, regional breakdowns, and strategy-shaping stats to stay ahead in student recruitment.

Dear Education Marketer, it’s already been a rollercoaster ride of a year in higher education — and it’s only April!

What’s good, November? This time of the year is pretty stressful. Right? You’ve got to plan Christmas parties, buy gifts, reconcile your ....

All jokes aside, I am sure I’m not alone in saying this year has flown by. The more time I spend in this industry, the more I frame my years by...

It’s time to turn the volatility of the past few years into an opportunity for growth. With market shifts, unprecedented policy changes, and evolving...

If you’ve been following the industry news, you already know about the uncertainty that looms over the higher education sector. Policy changes...

You’ll be surprised to know how many recruitment officers share your pain. See, that’s where someone like us comes in. You know the type - the ones

Did you know that not all marketing funnels are created equal? In fact, education marketing is known for its unique customer journey which is determined...

Education leaders discuss major challenges facing the Education sector Fair pay for teachers and staff. Higher quality education. Better outcomes.

Ever imagined spreading your institution's influence across continents, reaching eager minds from diverse cultures, and building a global...

Imagine having an army of loyal advocates creating jaw-dropping content for your education brand, all for free! No need to pinch yourself.

The world is a chaotic place at the moment. I mean, no more than usual, but there are new things twisting everyone’s knickers—yup - AI. 😏

I’ve arrived at your inbox to bring you the latest edition of (Ed)vertise. This edition was in fact inspired by the revitalization session we’ve had here at Pink Orange.

It's Jayde again from Pink Orange, and I am excited to bring you the latest edition of (Ed)vertise! As we kick off this edition, I can't help but feel...

Hello there! I’d like to think we’ve become friends. Maybe not Facebook official, but close enough. This month’s edition of (Ed)vertise is a little… different.

It feels like just yesterday that we launched this series.We started it with one goal: To give education marketers access to reliable, relevant resources.

Marketing + Psychology = Digital marketing success

Let's let Psychology inform our education marketing!

Welcoming a new month changes as we get older, mostly because we're so overwhelmed by the fact that time is quite literally flying by.

Influencers – they're the crème de la crème of marketing magic. Move over sliced bread, because these trendsetters are selling like red velvet cupcakes.

Forget Millennials hogging the spotlight as the darlings of marketing research and consumer spending. We've overlooked the true rising stars: Generation Z.

We live in a fast-paced, digital world. One that is run by instant gratification and vanity metrics – even so, the value of a good story can’t be understated.

In the face of global uncertainty, marketing has become more prevalent than ever, with worldwide industry placing their future in our (capable) hands.