Hello there, and welcome to the second edition of (Ed)vertise!

We live in a fast-paced, digital world. One that is run by instant gratification and vanity metrics – even so, the value of a good story can’t be understated. It’s not all about the perfect campaign, the foolproof strategy, the right audience, or the great bidding tactic. Your story is the single aspect that humanizes your brand, makes you relatable, and nurtures your authenticity efforts. Your campaigns, funnels, and marketing efforts are only as good as your story – it's time to master the art!

Here’s what you can expect from this month’s edition of (Ed)vertise:

🗣The fundamentals of storytelling - neatly packaged in a quick read (and now also available as a podcast on Spotify!) 

📖A free and comprehensive guide to storytelling for education marketing

🥇3 Fast tips that ensure you’re the education marketer ahead of the curve

Too busy to read the resources? We've made our ebooks more accessible by launching (Pod)vertise - an education marketing-specific podcast on Spotify!

<a href="https://open.spotify.com/show/0n4ViuerZGYv5MOoZlID2r?si=d14ff6f7ff734f6a" class="finsweet-edvertise-cta" target=“_blank”>Listen on Spotify</a>

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One of the best aspects of working in education is that you are constantly surrounded by inspiring stories.

Though it might sometimes feel like you're driving a brand new Porsche, with the freedom to go wherever you want - just that there’s not a drop of fuel within reach. 

That's because, while education has plenty of stories to tell, it can be difficult to connect the dots between where those stories exist - and the people best suited to tell them. Are you presenting your stories in the most suitable format and coordinating them to effective reason after you have a feel of what you want to say? How do you know which ones are working for you and which ones aren't?

As you consider how to adopt storytelling strategies, remember that a story isn't a 1000-word piece, a long-form video, or a compelling infographic; it's a narrative unit that represents an event, experience, or outcome that reinforces and exemplifies your value proposition.

Read our blog post to find out more about mastering the art that is storytelling!

<a href="https://www.pink-orange.co.uk/blog/marketing-storytelling-in-education-and-how-it-works" class="finsweet-edvertise-cta" target=“_blank”>Read the blog</a>

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Storytelling is an art - and a lost one at that.

For generations, storytelling has been an integral part of our culture, with ancestors sharing stories to enlighten, inform – and most importantly, protect those who will listen.

Not a process, not a tactic – and certainly not a to-do list item – but an art. Much like the great creatives of our time, storytelling requires commitment, motivation, vision, skill – and practice. It’s a long-term commitment, but once your team has mastered the art of storytelling, your campaign becomes a veritable success story. The unfortunate part of all of this is that without the story – the strategy is devalued.

After reading this guide, you will be able to effectively - and accurately answer these questions, you’ll understand the value that a good story can add to your strategy, and you will be able to devise your own.  

• What is storytelling?
• Where does it start – and when does it end?
• What makes a good story?
• How do we redefine the traditional marketing funnel to be more inclusive?
• How do we use storytelling to increase conversions?

<a href="https://www.pink-orange.co.uk/subscriber-resources" class="finsweet-edvertise-cta" target=“_blank”>Download the ebook</a>

Too busy to read the resources? We've made our ebooks more accessible by launching (Pod)vertise - an education marketing-specific podcast on Spotify!

<a href="https://open.spotify.com/show/0n4ViuerZGYv5MOoZlID2r?si=d14ff6f7ff734f6a" class="finsweet-edvertise-cta" target=“_blank”>Listen on Spotify</a>

The 4 P's of storytelling - and how to use them

The role of marketing in (higher) education institutions might at times be hazy. We commonly say that marketing is in charge of boosting the institution's standing and popularity.

But what exactly does that imply? Some groups' responsibilities are rather straightforward to define: Enrollment Management is in charge of recruiting new students, whereas Development is in charge of generating funds from contributors. But, in a similar, more concrete approach, how do you characterize the purpose of higher education marketing?

The purpose - is the story.
And the story is the strategy.

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Until next time,

Your Pink Orange Team

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