Examples worth sharing with your team

Examples worth sharing with your team

Middlesex University

Vice-Chancellor Shân Wareing appeared in a TikTok using the “Touch me again and I’ll show you who I am” trend. The format was playful, but the goal was serious: signal leadership visibility, make the process human, and deliver key information clearly.

University of Brighton

Created a full YouTube playlist for Clearing, covering practical tips (5 things you need to apply), ambassador stories (Why I applied as an international student), and process content like call centre advice. Structured, accessible, and driven by real student questions. Pink Orange likey!

University of Westminster

Published a TikTok featuring a student explaining what Clearing is, who it’s for, and what to expect. The entire video is shot across campus locations, making it feel grounded in the physical experience of joining the institution, not just the application process. Simple, effective, but could be more creative.

Leeds Trinity University

Tackled Clearing myths head-on using trending audio and quick text overlays. They addressed misconceptions around accommodation, grades, course quality, and belonging. The tone is informal, but the messaging is carefully controlled. Stroke of brilliance and probably took 2 minutes.

A few ways to approach video content for universities

There are two things we see top teams doing well:

First, they repurpose organic content into paid formats quickly.
Second, they build internal processes that make content development less dependent on luck and more connected to student needs.

Here are a few ways to do the same:

• Recut student-led TikToks for Reels, Stories, or even vertical pre-roll. Add subtitles, brief context, and test them in mid-funnel campaigns.
  
  
• Use performance data from organic posts to refine paid messaging. If a myth-busting post outperforms, build a remarketing ad around that narrative.
  
  
• If you don’t have a student ambassador programme, assign content responsibilities internally. UGC-style doesn’t require students, it requires a phone camera and some platform fluency.
  
  
• Don’t chase trends. Spend more time understanding what kinds of content formats your students already consume and reverse-engineer your approach.
  
  
• Tools like Jitter and CapCut make editing straightforward. 

Want to learn if UGC can help with the global decline in enrollment? Hear from our Creative & Content Director, Jayde Robertson, who leads global campaigns for institutions such as Newcastle University, ESMT Berlin, Bayswater Education and more. 

<a href="https://www.pink-orange.co.uk/blog/a-global-decline-in-enrollment-could-ugc-be-a-solution" class="finsweet-edvertise-cta" target=“_blank”>Read the blog</a>

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Until next time, 

Your friends in education marketing

Jayde & Ridhima