Hello again, education marketer.

It’s been a busy month and if your tabs look anything like ours, you’ve probably got one open for 2026 planning already.

But before we jump too far ahead, here’s a quick roundup of everything we covered in November. Catch up, revisit, or download an education marketing resource that may have slipped from your radar. 

Attribution in HE: Why it’s still broken (and how to fix it)

• The problem with tracking “organic” traffic that isn’t
• Zero-click journeys and how they skew CRM logic
• Regional breakdowns: Africa vs Middle East behaviour 

<a href="/ed-vertise/ed-vertise-ed-26-why-attribution-is-broken-for-education-marketers-in-2025-part-1" class="finsweet-edvertise-cta" target=“_blank”>Read the edition</a>

 Christmas marketing ideas for schools & universities

• Campaigns that use warmth and strategy
• Social content themes you can launch tomorrow
• Includes our 12 Days of Packing + Last Christmas at Home story arcs

<a href="/ed-vertise/ed-vertise-ed-26-christmas-ideas-for-education-marketers-part-2" class="finsweet-edvertise-cta" target=“_blank”>Revisit the festive edition</a>

The Lazy Marketer Resource Pack

• Top 3 most-downloaded templates and checklists for education marketers
• Built for marketing teams, admissions leads, and your head of digital
• Includes metrics checklist, local language explainer, and enrolment template 

<a href="/ed-vertise/ed-vertise-ed-26-the-lazy-marketer-edition-youre-welcome-part-3" class="finsweet-edvertise-cta" target=“_blank”>Let’s go</a>

We hope you enjoyed this edition of the (Ed)vertise! See you in the next one, folks.

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Until next time,

Your friends in education marketing

Jayde & Ridhima