Hello again, education marketer.

If you want to compete for international students in 2026, you can’t rely on one-size-fits-all campaigns. Especially not when it comes to SEO. Most university homepages are trying to rank for 20 different audiences. The result? Low visibility, irrelevant traffic, and poor conversion.

This is your reminder to get serious about international SEO. That means creating country pages with localised content based on intent, not just translation. Google can tell the difference.

You can't just translate your homepage

To rank well internationally, you need to:

• Create dedicated country pages (e.g. "/india", "/ghana", "/vietnam")
• Conduct proper keyword research based on search intent (not what you call your courses)
• Build original content with native-language nuance (translation causes duplication issues)
• Get technical SEO right (tags, internal linking, canonicalisation, etc)

And no: automatic translation plugins don’t count. Your local content needs local context, and ideally, someone who understands the language and student decision-making.

🔗 Want to improve your SEO strategy?
Contact us here for an audit or to discuss how we support multilingual campaign builds.

Your strategy should support student recruitment end-to-end

Why we always build SEO into performance and content:

• Your blog needs to feed your landing pages. Not compete with them.
• You can use localised SEO content as mid-funnel lead magnets.
• Good SEO reveals actual student search behaviour, which improves your ad targeting.

Whether we’re launching paid campaigns, building nurture flows, or producing ambassador content, our work always builds on actual demand data & user intent, not internal assumptions.

Want examples? Next week we’re unpacking three major client challenges from 2025, including:

• DACH region lead gen (without lead fatigue)
• Localised paid search (with >5% CTR)
• Mid-funnel fixes for schools using quizzes, checklists and student-led workflows

<a href="https://www.pink-orange.co.uk/speak-with-education-marketing-experts" class="finsweet-edvertise-cta" target=“_blank”>👉 Reach out for a free audit</a>

‍

‍

Until next time, 

Your friends in education marketing

Jayde & Ridhima