Ello there, education marketer!

If October flew by (and let’s face it, it did), here’s your roundup of everything we covered this month in Edvertise.

Consider it your cheat sheet for what happened in the student recruitment world this October.

#1: TikTok & YouTube Clearing content that actually worked

We analysed how four UK universities used social media to handle this year’s Clearing comms. Some nailed leadership visibility. Others let students lead the message. All offered a glimpse into what good looks like.

<a href="/ed-vertise/ed-vertise-25-top-performing-clearing-content-on-tiktok-youtube-part-1" class="finsweet-edvertise-cta" target=“_blank”> 🔗 See the examples</a>

#2: Why your homepage can’t rank globally

Your main website or course page can’t do everything. If you want to show up in student search results in Vietnam, Ghana or Germany (or any international market), you need dedicated country pages, local keywords, and a real SEO strategy.

<a href="/ed-vertise/ed-vertise-ed-25-your-homepage-cant-rank-everywhere-part-2" class="finsweet-edvertise-cta" target=“_blank”> 🔗 See the examples</a>

#3: 3 real challenges we solved in 2025

From skyrocketing CPL in DACH markets to quiz-based mid-funnel rebuilds, we broke down some of the most common problems education marketers came to us with this year — and how we solved them.

<a href="/ed-vertise/ed-vertise-ed-25-3-big-recruitment-challenges-we-helped-solve-in-2025-part-3" class="finsweet-edvertise-cta" target=“_blank”> 🔗 See the examples</a>

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Until next time, 

Your friends in education marketing

Jayde & Ridhima