Hello again, education marketer!

It’s been a minute. We’ve been busy with new client work, new markets, and a pretty exciting mandate supporting international recruitment for the University of Nottingham (among others).

The world of education marketing hasn’t changed drastically this last quarter, but it has shifted. You feel it too, right?

We’re now seeing the knock-on effects of the last 12–18 months play out: softer international demand in some regions, increased competition in others, and a lot more performance pressure on key moments like Clearing to carry targets over the line.

At the same time, global uncertainty hasn’t exactly calmed down. Recent political upheaval introduced a new risk, forcing students and families into a corner. It’s only natural that they’re now thinking more carefully about where they go, how they go, and whether it all feels worth it.

What we’re covering this month:

Clearing 2026: What actually moves the needle now

Sheffield Hallam: What a 36% drop in international recruitment really tells us

South Korea: Where Korean students are going instead of the U.S., and why

PO Opinion: Our slightly controversial take on UGC & “safe” content 

Where it tends to wobble is when timelines get compressed. If you’re already thinking about this, you’re in a good place. If not, this is probably the moment to start.

👉 Thinking about your Clearing strategy?
We’re already working on 2026 campaigns, so if you want a second opinion or something more in-depth and strategic, let’s set up a quick chat! 

<a href="https://www.pink-orange.co.uk/ucas-clearing-strategy" class="finsweet-edvertise-cta" target=“_blank”>Let's talk</a>

Next week: The Sheffield Hallam signal

A 36% drop in international applications

We’ll be covering the shift in how universities are thinking about partnerships, markets, and risk.

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Until next time,

Your friends in education marketing

Jayde & Ridhima